Browsing by Author "Macabangin, Modassir"

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Analysis of traditional food (khao yam) consumption in southern border province of Thailand
(Univ Agricultural Sciences & Veterinary Medicine Bucharest, 2019-01-01) Gürbüz, İsmail Bulent; GÜRBÜZ, İSMAİL BÜLENT; Madiyoh, Abdulhakim; Macabangin, Modassir; Bursa Uludağ Üniversitesi/Ziraat Fakültesi/Tarım Ekonomisi Bölümü.; 0000-0001-5340-3725; GWV-0927-2022; M-4349-2019
Khao yam or Nasi Kerabu is a type of a traditional food, holding an important place in food consumption in Southern Thailand and Northern Malaysia. It is commonly consumed for breakfast and a good source of high nutritional value due to the availability of different varieties of vegetables and herbs in the actual dish. The main material of this study is comprised data obtained from online questionnaire surveys performed during December 2018 with 130 participants from three province borders of Southern Thailand (Pattani, Yala, Narathiwas). One of the preeminent highlights of the study is the availability of Khao yam sellers nearby all of the respondents' homes. This indicates that Khao yam food business in southern part of Thailand is continuously expanding. More researchers and policy makers should take Khao yam business sector as positive source in developing new policies and strategies.
Awareness level of students towards rural tourism: A case study from Azerbaijan State University
(Univ Agricultural Sciences & Veterinary Medicine Bucharest, 2019-01-01) Gürbüz, İsmail Bülent; GÜRBÜZ, İSMAİL BÜLENT; Nesirov, Elçin; Macabangin, Modassir; Bursa Uludağ Üniversitesi/Ziraat Fakültesi; 0000-0001-5340-3725; 0000-0002-9711-8368; GLR-5492-2022; M-4349-2019
The aim of this study is to examine the situation of rural tourism in Azerbaijan, its impact on rural development and the rural tourism awareness levels among the students. The research was carried out with 418 students in the Agricultural Economics Department of Azerbaijan State Agricultural University in the academic year of 2018-2019. Data were analysed using SPSS 24.0 statistical software. T-test and one-way analysis of variance, Tukey test was used for the analysis of the independent samples. Research determined that there was no statistically significant difference between the age, school level and monthly total household income variables while the rural tourism awareness level of the students differed significantly according to their gender, place of residence, mother and father occupational status. Students' holiday habits were also examined in the second part and their participation in statements related to rural tourism was analysed in the third part of the research. It is concluded that Azerbaijan has rich rural tourism potential and can be an important source of income if used correctly and will increase employment opportunities. However, it has been observed that there were problems with infrastructure, transportation, promotion and financing in rural tourism and that the work of the Ministry of Tourism was insufficient. Communication and cooperation between the institutions affiliated to the Ministry were weak. Rural tourism has been accused of accelerating cultural change and environmental problems.
Factors affecting consumer's behaviour on purchasing and consumption of food products
(Univ Agricultural Sciences & Veterinary Medicine Bucharest, 2019-01-01) Gürbüz, İsmail Bülent; Macabangin, Modassir; GÜRBÜZ, İSMAİL BÜLENT; Macabangin, Modassir; Bursa Uludağ Üniversitesi/Ziraat Fakültesi/Tarım Ekonomisi Bölümü; 0000-0001-5340-3725; M-4349-2019; FJI-5644-2022
Study of consumer's behaviour is important in developing marketing strategy. Consumer behaviour refers to the attitude that the consumer shows during the search, purchase and consumption of a certain product. According to literatures, correlated factors such as; economic, cultural, and psychological factors mostly affect the decision of the consumers whether to accept or reject a food product in the market. The purpose of this paper is to identify the main factors that affect consumer behaviour during the purchase and consumption of an existing food product in the market. The recent study shows many significant differences of the purchasing and consumption attitude between undergraduate and foundation degree students. Consumers have become more dependent on their own preferences by observing sensual attributes of the foodstuffs. Moreover, complete understanding of these identified factors is essential in order to develop an effective marketing strategy.