Person: TURHAN, ŞULE
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TURHAN
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ŞULE
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Publication Analysis of ecological and sustainable food consumption: The case of fast food restaurant(Parlar Scientific Publications (P S P), 2020-01-01) Kılıç, Tuğce Meryem; Turhan, Sule; TURHAN, ŞULE; Ziraat Fakültesi; AAG-8086-2021The aim of this study is to evaluate the perspectives of consumers regarding the understanding of sustainable consumption in the fast food sector and to reveal the problems experienced by consumers during the consumption phase and the importance of the feedback on these problems, in terms of sustainable management. In a study in which 291 customers participated, data was gathered by providing the selected volunteering customers with a questionnaire. The SPSS 22.0 statistical package program was used to evaluate and analyse the data collected with the questionnaire. With this program the frequency distribution, rate, average and chi-square analyses were conducted. As a result, it is demonstrated that continuous studies should be conducted on the current and target customers in order to determine what the customer's feelings, thoughts and expectations are. Accordingly, product and service policies should be continuously guided.Publication Competitive strategies of fruit and vegetable processing industry inTurkey(International Society Horticultural Science, 2003-01-01) Tijskens, LMM; Vollebregt, HM; Çetin, Bahattin; Turhan, S; TURHAN, ŞULE; İrkin, Rehan; Ziraat Fakültesi; Tarım Ekonomisi Bölümü; Tijskens, LMM; Vollebregt, HM; 0000-0002-6838-2215; P-6789-2019; AAG-8086-2021Fruit and vegetable processing industry is very important for Turkey regarding both the internal and the external market. A review of Turkish agricultural history shows that dramatic changes have occurred in fruit and vegetable industry. It seems evident that changes will continue for the coming years. Especially developments of South Marmara Regions fruit and vegetable processing industry provide a good example for the agri-food sector.Today, consumer preferences drive markets. Reshape of the international agricultural trade is required due to, mainly, the globalisation of the markets. This will give growers more competition and the issues of marketing, international trade, environmental protection and government policies will be important factors for them.The aim of this study it to examine the current situation of Turkish fruit and vegetable processing industry and highlight some points for the competitiveness of the industry. SWOT analysis was applied regarding the product quality, consumption, production, imports, exports and structure of market competition and distribution aspects.Publication Why organic food? A field study(Parlar Scientific Publications (P S P), 2020-01-01) Erdal, Burcu; ERDAL, BURCU; Turhan, Sule; TURHAN, ŞULE; Vural, Hasan; VURAL, HASAN; Ziraat Fakültesi; 0000-0002-6839-913X; AAG-7295-2021; AAG-8086-2021; AFB-8936-2022In Turkey, the production and consumption of organic food is still small-scale. The amount of organic product per capita annual consumption in Turkey was determined to be 1.3 euros. The most important reasons why this value is lower than EU countries are; income levels of consumers, difficulties in accessing organic products, consumer reluctance and expensive organic food that is sold in Turkey In this study, demand-side of organic products is tried to be defined by investigating consumers' attitude, thoughts and behaviours. For this reason a survey has been conducted in Istanbul with 205 consumers about organic product consumption. Survey results have been analysed using statistical methods. The results reveal that consumers show important differences in terms of organic product consumption, that the market is not homogenised and that a marketing strategy that is in accordance with consumer demands is necessary for success.Publication A survey research on environmentally friendly consumption behavior(Scientific Publications, 2021-01-01) Turhan, Şule; Çakır, Sefa; Varoğlu, Selin Tuğba; TURHAN, ŞULE; Varoğlu, Selin Tuğba; Ekonomi Bölümü; AAG-8086-2021; EBX-3218-2022This study applies conjoint analysis in order to evaluate consumer preferences for the product attributes of apple and it aims to forecasting the importance of the product charachter and attribute levels. In addition, environmental awareness of consumers, and environmentally friendly consumption behavior researched. A previous study by Manola (1990) has shown conjoint analysis provides results that might not be obtained from a survey where respondents are asked to directly state their assessment of the importance attributes. The results give us information about the trade-offs that consumers make between price, crispness, size, flavor, color of apple. According to the conjoint analysis results and the survey findings price is an important attribute that consumers take into account during the decision process of buying apples. The results show that price is the most critical attribute; it is almost twice as important as the second critical attribute which is color.Publication Generational differences toward organic food behavior(Pakistan Agricultural Scientists Forum, 2023-10-01) Erdal, Berrak; Turhan, Şule; Temel, Pınar Aydın; Erdal, Baturay; ERDAL, BURCU; TURHAN, ŞULE; AYDIN TEMEL, PINAR; ERDAL, MERYEM BETÜL; Harmancık Meslek Yüksekokulu; Tarım Ekonomisi Bölümü; IZP-7035-2023; IYX-1026-2023; KBF-6684-2024; KXA-6243-2024The aim of this paper is to identify factors influencing the purchase intention of generations towards organic products in Bursa, Turkiye. The study was conducted with a quantitative approach with data collection from 395 respondents in Bursa City between November 2021 and February 2022. The results were investigated using descriptive analysis, reliability analysis, exploratory factor analysis, correlation analysis, chi-square analysis and regression analysis. It is important to consider generational characteristics in order to achieve realistic results in organic product consumption studies. Thus, marketers will be provided with a different perspective and they will develop more consistent marketing strategies. In this research, it has been determined that the reasons for buying a product differ in the context of generations. According to the results, especially the consumers in the Y Generation are more interested in the concept of organic products. It is seen that social media is the most effective (43%) source of organic product information. According to the results of the factor analysis, the environmental friendliness of organic products and the high nutritional value of organic products are the first preferences of consumers. The least important variable is the reliability of organic products. Within the scope of the research, the organic food product trends of 5 generations were discussed. According to the results obtained, it has been determined that the tendency of the Z Generation towards organic food is lower than that of the X and Y Generations. It can be thought that this situation is due to the fact that they are young and do not have enough economic power yet. It is clearly seen that generational characteristics affect the consumption of organic products. This result will help to identify the problems and opportunities in the organic product market. Raising awareness, informing and directing individuals towards organic products in a way that covers all generations will be an important step in terms of both the country's economy and the healthy functioning of the ecosystem.Publication Sustainable consumption and organic farming: The case of Bursa, Turkey(Parlar Scientific Publications (P S P), 2019-01-01) Turhan, Şule; TURHAN, ŞULE; Ziraat Fakültesi; Tarım Ekonomisi Bölümü; AAG-8086-2021Organic farming as a key to sustainable agriculture has captured the attention of many countries worldwide. Nowadays, a significant number of conscious consumers are turning every day to the consumption of organic products for healthy living, soil and water. Thus, the concept of sustainable, healthy and natural nutrition, which comes into our daily life with the development of organic agriculture, gradually increases in importance. This research was aimed at determining organic product consumption trends of consumers and examining some marketing features in Turkey in the province of Bursa, where the first organic product market was located. For this purpose, a total of 541 consumers were surveyed in organic product markets in Bursa. According to the results of the analysis, product price and income level were important factors in organic product consumption. In addition, the majority of consumers (71.35%) did not trust organic products. An interesting finding is that the middle-income group (about 30-40%) consumed the most organic products. It is extremely important to increase the consumption of organic products for sustainable consumption in the region. There is a need to improve the quality of organic products and regulation of the market place, and to reduce market margin in favor of the consumer in organic product marketing.